- Don't look for several collections a year. Instead of clockwork trends, we rely on a wardrobe without seasons. We focus on precise and simple design with an emphasis on versatility, regardless of current or future fashion trends.
We are a Czech brand.
we have been in the fashion world for several years. Previously, we also founded the fashion eshop chicshop.cz, which anchored our own style.
Sustainability has always been part of our story. At heart, we share a passion for local products and supporting local artisanal production.
Quality is our absolute priority. If we cannot produce our HICHIC product in the Czech Republic due to technical reasons or lack of skilled craftsmen, we look for reliable partners abroad.
We build long-term partnerships based on ethical principles and respect for human rights and the environment. This enables us to continue to guarantee you the highest quality.
We are moving towards slow-fashion. 90% of our products are made in a small sewing workshop in the Czech Republic. We use quality and premium materials that last longer, because we believe that a sustainable wardrobe is one that lasts for years.
Together with our four-legged friends, Chilli, Pepper & Curry, we share a passion for adventure, fun and... fashion. It was they who inspired us to create the Doggie Hoodie, which combines the style of an owner and their pet, showing our inseparable bond.
When our beloved female Pepper contracted alopecia X... We weren't going to give up. With love and determination, we created a special Pomeranian overall for her that protects her from the sun (skin blackening), the cold and keeps her comfortable wherever we go together. Thus was born the protective DOGverall, which even healthy dogs will love.
We know that Alopecia X and other skin problems affect many Pomeranians. We want your canine companions to experience the joy of life again without worry and discomfort. With DOGverall, this is possible.
